PORTICA Marketing Support

Situation

The Rebate Act introduced in Germany in 1933 was abolished in 2001. Accordingly many forms of rebates are now possible. An interesting form is called the cash-back (also mail-in rebate). With this a company can grant a buyer a rebate by means of invoice or EAN evidence. Surveys in the USA, where this form of rebate has already been in use for many years, have shown that 60% of buyers hand in the necessary documents. Already really big in the USA, the cash-back wave is now swashing over to Europe.

Solution

Although cash-back is already being used in many cases as an interesting marketing tool, many market participants do not know enough about the possibilities of this tool. The challenge lies in the defining of an amount which is attractive enough for purchase, but for collecting and sending in is low enough for sending in to be neglected.

Advantages for companies

• Sales increase by means of direct price promotion
• Give your customers an additional incentive to buy
• Increase the share of new customers
• Shifting of sales of seasonal business
• Generate customer data and customer knowledge of the highest quality
• Attract attention with cash-back
• Measurability of sales promotion is ensured
• Give the trade an additional sales argument
• Make use of the campaign as additional advertising content
• Reach many objectives with only one campaign
• Parallel incorporation into a customer club for retention is possible.

Services

• Preparation and operation of Web registration
• Opening of a PO box
• Incoming mail and digitization
• Checking of the documents and participation criteria
• Acquisition of the relevant data in the PORTICA WebCampaignManager
• Hotline for supporting customers and dealers
• Written contact with customers by letter or e-mail
• Accounting
• Making out and dispatch of crossed cheques / cheques to order
• Transfers
• Coordinated reporting for your cash-back campaign
• Personalizing of club cards

All services are of a modular structure and can be used in the basic package at a favourable price. In the plus package customized orientation to the customer’s needs is possible.