Situation
Bonus campaigns are a very popular instrument for sales promotion in order to provide the customer with added value beyond the purchase of the products; moreover they boost customer satisfaction and customer retention to the products. Through the customer contact it is absolutely essential to handle a campaign professionally and smoothly in order to positively influence the result and the strengthening of the brand image. For this purpose you need a partner which due to its experience is in a position to control a campaign and handle it to the satisfaction of all those involved. In this way PORTICA has been successfully supporting sales promotion measures for numerous cash-back and bonus campaigns for several years.
Solution
Although the collection of bonuses is used by many companies, there is still a lot of potential. In this connection companies have many advantages in individualized ways of addressing their best customers. But there are lot of things to be borne in mind, for example a campaign must be set up, the right premiums selected and the campaign must be professionally handled.
Advantages for companies
- Increase in sales during the period of the campaign
- Make your customers loyal to your company in the longer term
- Stand out from other market participants
- Build up a positive image with premium campaigns
- Arise the customers‘ passion for collecting
- Generate customer data of high quality with the help of sales promotions
- Attract attention by means of appealing premiums
Services
- Preparation and operation of a Web registration (micro-site)
- Opening of a PO box, incoming mail and digitization
- Checking of the documents and participation criteria
- Capturing of the relevant data in the PORTICA WebCampaignManager
- Support Hotline for of the participants in a bonuscampaign
- Written contact with customer by letter or e-mail
- Preparation of tailor-made logistic concepts
- (Bonus) item administration and inventory control
- Coordinated reporting for your sales promotion
All services are of a modular structure and can be used in the basic package at a favourable price. In the plus package customized orientation to the customer’s needs is possible.
| Basic | Plus | |
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| Configuration |  |
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| Use of PORTICA PO box | |
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| Campaign PO box at any arbitrary place |
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| Campaign e-mail address | |
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| Registration micro-site | |
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| Checking of the participant documents |
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| Archiving | |
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| Address capturing | |
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| Handling of special cases |
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| Preparation of letter text models |
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| Personalizing of covering letters |
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| Incoming goods and warehousing |
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| Administration of the inventories |
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| Optimization of shipment packaging |
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| Optimization of postage | |
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| Availability of postal discounts |
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| Picking | |
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| Address validation before shipment/dispatch |
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| Personalized shipment of premiums |
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| Customer request hotline |
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