PORTICA Marketing Support

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WebCampaignManager

You're in the middle of launching a new promotion? Perhaps in the form of a CashBack or a bonus points scheme or a prize competition or a samples mailing campaign? Then we've got good news for you. PORTICA's WebCampaignManager can carry out all these tasks, offering you unrivalled transparency at the same time.

Thanks to this innovative database, to which you have access via the Internet, you enjoy two big advantages: first, you will know to the smallest detail just how the campaign is doing and, second, you can also intervene and make any necessary changes. Any place, any time.

No matter how sophisticated the campaign may be, we will make it simple and transparent — from registering, entering and verifying the data (including follow-up and selection) through to dispatch procedures with Track & Trace.

Handling large amounts of money and running bookkeeping checks in the course of the CashBack campaigns are also part of the service. Plus, you can keep an eye on campaign evaluation in real time and/or call up extra reports for further analysis.

Not that we think that's necessary. On the contrary! But we know what will give you peace of mind. And if you're feeling at ease, then so are we!

 
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CashBack

Already big in the USA, the CashBack trend is now taking off in Germany. But what exactly is it?

In fact, the principle is quite simple. When you buy a product, you pay the full price. OK. But you also get a coupon from the vendor. Send this in, and you get a cheque back.

As the leading campaign management company in Germany, PORTICA has organized numerous CashBack actions. In addition to the logistical tasks, PORTICA uses its WebCampaignManager system to supervise the entire communication chain with the final customers — and that includes issuing the cheques. This means that not only is it possible for you to intervene in the process at any time but also that we can keep you supplied with top-quality business intelligence while guaranteeing absolute budget and process reliability.

  • Setting up and operating a web registration system
  • Post office box
  • Incoming post and scanning
  • Inspection of purchase documents
  • Inputting all the data in WebCampaignManager
  • Hotline for queries
  • Written correspondence with the customers
  • Bookkeeping duties
  • Dispatching the order cheques
  • Reporting

Online registrar of participants and submission of purchase receipts.

Data import into the WebCampaignManager

 

 

Inspection of data and, if necessary, follow-up questions to the participants on the phone or in writing

Hotline for participant queries / bookkeeping duties

 

 

Printing and posing the cheques.

Real-time reporting in WebCampaignManager via Campaign Progress for clients

Attachments:
Download this file (Diplomarbeit DDA_Tobias Hermes_Düsseldorf.pdf) Diplomarbeit DDA_Tobias Hermes_Düsseldorf.pdf
[Cashback als neues Instrument der Verkaufsförderung]285 Kb