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PORTICA expands its advertising materials logistics to include web-to-print

(Kempen) PORTICA GmbH Marketing Support has opened a web shop at www.marketingsupporter.de which offers an integrated web-to-print application. It combines the OXID eSales shop software with the professional web-to-print technology of PORTICA subsidiary Gedak. Thus the process specialist now offers advertising materials and merchandising articles – standard or customizable – in a single shop, enabling dealers as well as sales and marketing staff to customize, personalize and order advertising materials via one platform. Logging in to different systems with different user interfaces, dealing with diverse processes for ordering and so on are now history.

The web shop of the film and service provider PORTICA allows combined orders of advertising materials such as brochures, calendars, posters, training materials, pamphlets, business cards and much more possible, regardless of whether they are in stock already or must be individualized or personalized using web-to-print. Simple as well as sophisticated web-to-print templates, based on drafts created with Adobe InDesign, for example, can be developed into convenient administration module. There are various options for customization available depending on the user profile. This enables brochures, posters, promotional gifts, etc. to be designed with text and images which conform to corporate image guidelines. Subsequently there is the option to download the advertising materials or order them as offset or digital prints with various quantities and materials from printing services. This makes it possible to create brochures, custom price lists, mailers, promotional posters and much more with dealer information.

The PORTICA web shop based on OXID eSales offers a single ergonomic interface and numerous options for adapting to processes. In addition to the front-end, there is also a back-end with many functions available to sales staff. Employees from marketing departments can use their administrative roles to create users independently, manage their budgets and maintain articles professionally using content management functions. As a Certified Premium Solution Partner for OXID, PORTICA also offers the web shop with a budget module. This product innovation from the fulfillment service provider is aimed at domestic and international corporate groups which want to react quickly and effectively to focus on customers with their sales and retail organizations.

An overview of services from PORTICA is available at http://tiny.cc/ac5vf.

About PORTICA GmbH Marketing Support:

PORTICA is one of the leading marketing logistics companies and improves marketing, sales and distribution, and information processes for 40 years. The company serves clients in many industries and handles hundreds of projects each year for e-commerce, advertising media logistics, sales promotion and business process outsourcing. The company’s focus is on the efficient handling of processes using a combination of logistics, information and finance management. PORTICA is part of Atenco Holding together with the IT service provider GEDAK and the printing company te Neues.

For more information please visit the website: http://www.portica.de

Editorial contacts

PORTICA GmbH
Marketing Support

Markus Ramirez

Von-Galen-Str. 35

47906 Kempen, Germany

Phone: + 49 2152 915-192

Fax: +49 2152 915-100

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good news! GmbH 

Bianka Boock

Kolberger Str. 36

23617 Stockelsdorf,

Germany

Phone: +49 451 88199-21

Fax: +49 451 88199-29

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http://www.goodnews.de

 

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