(Kempen) On June 8th to 9th, 2011, PORTICA GmbH Marketing Support will present its wide range of services at Europe's leading trade fair for dialog marketing. At the mailingtage in Nuremberg, the fulfillment and process specialist will demonstrate how its services support the highly focused customer communication which plays an increasingly important role in today's marketing mix. Visitors to Stand 414 in Hall 4 will learn how they can benefit from various innovations. Among these are the integration of web-to-print in an advertising media web shop with which PORTICA responds to current demands for personalization in advertising material logistics as well as individual support for sales promotion and comprehensive e-commerce services. Specialists from PORTICA partners te Neues, a printing firm, and the IT firm GEDAK will also be at the stand.
"With the web-to-print solution integrated in the advertising media online shop, PORTICA enables custom advertising materials and mailings to be created and ordered for a sophisticated clientele," explained Angela te Neues, product manager at PORTICA GmbH Marketing Support For example, the web-to-print solution enables brochures and other products to be personalized in a manner compliant with corporate image guidelines, then be downloaded as PDF and ordered. Complete mailers can also be developed. This concept is particularly interesting for companies whose advertising materials are used by partners (such as franchisees, dealers, branch offices, field representatives, etc.).
Available materials such as cover letters, flayers and enclosures are fully integrated in the advertising media online shop. These can be refined with individual components. Then the advertising materials are available for printing. If a mailer is to be sent, the user can fill out the request form online within the web-to-print application. The relevant data are taken from it. PORTICA merges the data with the cover letter, prints the personalized documents and sends them to be mailed. The user can access reports at any time to track the status of processing.
In the area of sales promotion, the PORTICA exhibition team will present the company's professional service, which covers complete handling of rewards and cash-back campaigns as well as loyalty programs. These IT-supported services enable businesses to implement time-critical campaigns successfully, without overtaxing their own resources. "The advanced tools and methods we have developed improve efficiency as well as the ability to track progress and activities with greater transparency," commented Markus Ramirez, managing director of PORTICA. The improved WebCampaignManager is a key basis for this. It is a multi-service, web-based database for promotions, which enables integration with inventory control systems and creates added value.
But visitors to the trade fair who are looking for information on capable partners for e-commerce will also find a stop at the PORTICA booth to be fruitful. Just recently, the process specialist standardized its web shop development for German and international clients to use OXID eSales. This enables companies to get started in Internet sales without capital investments, handling the many communication challenges of e-commerce, advertising material logistics, sales promotion and business process outsourcing. All services can be ordered in a modular fashion to match specific needs. In addition to that, users of the Magneto web shop have comprehensive e-commerce services available. This fast growing Open Source platform is also integrated with the merchandise and receivables management systems of PORTICA.
About PORTICA GmbH Marketing Support:
PORTICA is one of the leading marketing logistics companies and improves marketing, sales and distribution, and information processes for its clients for 40 years. The company serves clients in many industries and handles hundreds of projects each year for e-commerce, advertising media logistics, sales promotion and business process outsourcing. The company’s focus is on the efficient handling of processes using a combination of logistics, information and finance management.
PORTICA is part of Atenco Holding together with the IT service provider Gedak and the printing company te Neues.
For more information please visit the website: http://www.portica.de
Editorial contacts
PORTICA GmbH
Marketing Support
Markus Ramirez
Von-Galen-Str. 35
47906 Kempen, Germany
Phone: + 49 2152 915-192
Fax: +49 2152 915-100
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
good news! GmbH
Bianka Boock
Kolberger Str. 36
23617 Stockelsdorf,
Germany
Phone: +49 451 88199-21
Fax: +49 451 88199-29
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
