Campaign ManagementHow we did it…
- Sector
- Telecommunications
- Communication level
- CeBit Trade Fair
- Objective
- To optimize advertising and information material logistics.
- Solution concept
- Set up a temporary trade fair warehouse on site
- Procedure
- Hire containers as external warehouse and control room in direct vicinity of the trade fair.
Set up all material planned for the trade fair.
Install phone and Internet equipment for just-in-time reordering etc.
Network the temporary warehouse to the merchandise control system.
Organize real-time e-registration of all material flows and stock changes.
Central trade fair material deliveries via the on-site warehouse
Keep stocks ready for daily replenishment of trade fair pavilion.
Ensure overnight evaluation and updating of the PORTICA merchandise control system with pavilion visitor data.
Process the addresses given by interested parties and dispatch the required materials the following day with personalized cover letter.
Return and integrate all residual materials from the trade fair pavilion and external warehouse via PORTICA.
All trade fair materials to be available at the PORTICA main warehouse in Kempen within 24 hours.
- Hire containers as external warehouse and control room in direct vicinity of the trade fair.
- Evaluation
- Top efficiency via material savings. Processing of queries by interested parties ASAP via real-time data transfer. Optimized trade fair support via focused pavilion staff relieved of extraneous duties.
