(Kempen, Germany) Luxury Fashion Trade GmbH, the company with the largest German online boutique for designer purses at fashionette.de now relies on the comprehensive e-commerce services of PORTICA GmbH Marketing Support. As part of its support role, PORTICA integrated its merchandise management system with the Magneto web shop used by Fashionette, so that orders are taken from the web shop and handled by the management system of the fulfillment and process specialist in Kempen. This includes comprehensive quality control for received goods, order picking in Fashionette packaging and efficient, automated returns processing. This enables Fashionette to benefit even more from the growing online market for fashion.
Achieving success in the online market requires mastery of diverse challenges. These involve professional presentation of the products, ease of use in the web environment and customer loyalty measures just as much as delivering on the value proposition. Offers involving full support and purchase advice as well as free returns must, for example, provide compensation for information provided by the seller and the possibility of trying something out in the store. It is essential for those in the fashion business to solve these tasks professionally and efficiently.
So the decision-makers at Fashionette compared the services of known and respected e-commerce specialists before making their choice. “PORTICA offered the best package. Excellent services, good prices, outstanding interpersonal communication, PRINCE2™ certified project managers, clear and transparent services, fast implementation and a pragmatic approach were the factors that led us to choose PORTICA,” explained Ronald Reschke of Fashionette.
The professional services department at PORTICA handled all the project management, from creating the requirements specification to organizing all deadlines, appointments and meetings, managing the IT work and coordinating and implementing test measures. The professional services team also provided support with collection and the transfer of data and material. This enabled the time and expense of implementation to be optimized. The PORTICA department also ensured that, once set up, the operative business got off to a smooth start.
When a customer places an order on www.fashionette.de, its delivery is handled by PORTICA. In the process, all products receive a unique barcode serial number for Fashionette. This number facilitates smooth logistical handling of the entire process using scanners, from receiving to warehousing, order picking and returns processing. When processing received goods, each product is picked and packaged in special Fashionette storage boxes and prepared for shipment. This reduces the time required to send out orders. Orders received at PORTICA by 3:30 pm usually ship the same day. Returns are checked in minimal time and re-entered by scanning the unique serial number, so credit notes are issued to customers in a timely manner, and the product is available right away for sale – like in stores.
About PORTICA GmbH Marketing Support:
PORTICA is one of the leading marketing logistics companies and improves marketing, sales and distribution, and information processes for its clients for 40 years. The company serves clients in many industries and handles hundreds of projects each year for e-commerce, advertising media logistics, sales promotion and business process outsourcing. The company’s focus is on the efficient handling of processes using a combination of logistics, information and finance management.
PORTICA is part of Atenco Holding together with the IT service provider Gedak and the printing company te Neues.
For more information please visit the website: http://www.portica.de
Editorial contacts
PORTICA GmbH
Marketing Support
Markus Ramirez
Von-Galen-Str. 35
47906 Kempen, Germany
Phone: + 49 2152 915-192
Fax: +49 2152 915-100
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